Levi’s has tapped one of K‑pop’s biggest icons, Rosé of BLACKPINK, as a brand ambassador — and the resulting campaign video is already making waves online. 📽️ The campaign is part of Levi’s global “Behind Every Original” effort, and Rosé’s involvement helps bridge denim culture with music, fashion and global youth style in a big way.
In the film, titled “Backstory,” Rosé appears alongside a diverse cast of creators and influencers, celebrating personal originality and Levi’s heritage. The campaign debuted during the 2026 Super Bowl, one of the biggest advertising moments of the year, where Levi’s showcased the video to millions of viewers.
🔎 What the Campaign Video Is All About
Rather than a typical product ad, Levi’s “Backstory” film focuses on authenticity, culture and the people who shape style. The campaign shows figures from different walks of life — including Grammy‑winning artist Doechii, NBA MVP Shai Gilgeous‑Alexander, Questlove and model Stefanie Giesinger — with Rosé among them. Each subject is shown from behind, highlighting the iconic Levi’s denim silhouette and celebrating individuality.
Rosé’s appearance is part of her new role as a global ambassador for the brand — a partnership that also included Levi’s Super Bowl commercial earlier this year, marking the company’s first big ad in the event in decades.
▶️ Where to Watch the Campaign Video
Here are some ways you can view the Levi’s campaign video online:
🎥 YouTube Highlights
- Super Bowl campaign clips featuring Rosé and Levi’s — multiple fan‑uploaded videos exist on YouTube, showing her in the Levi’s ad that aired during the game. You can search for “Rosé Levi’s Super Bowl 2026” or similar terms.
- Another YouTube clip features highlights from Rosé’s appearance in the campaign, focusing on her role and the overall concept.
🧑💻 Levi’s Official Channels
While the exact campaign video may vary depending on regional availability, Levi’s often hosts campaign films on its official website and social media accounts (Instagram/X/TikTok). Searching for Levi’s official page and the hashtag #BehindEveryOriginal typically leads directly to the brand’s uploaded videos and campaign stills.
📱 Social Media
Levi’s and Rosé both post campaign clips and behind‑the‑scenes footage across platforms like Instagram and TikTok. Following either account and watching their recent reels/stories is another easy way to catch the campaign.
📌 Why This Campaign Matters
Rosé’s role in Levi’s newest campaign isn’t just about denim — it represents a cultural moment where fashion, music and personal identity intersect globally. Her presence brings a fresh energy to Levi’s, helping the brand connect with younger audiences around the world.
The “Behind Every Original” theme celebrates real people who make an impact in their own ways, and Rosé’s creative energy aligns with that message. Levi’s also plans to continue rolling out product collaborations and visual content with her throughout the year.
🎯 Quick Recap
- Campaign Name: “Behind Every Original” / “Backstory”
- Featured Star: Rosé (BLACKPINK member)
- Where It Premiered: Super Bowl 2026 commercial
- Where to Watch:
- YouTube fan uploads and clips
- Levi’s official site and social channels
- Rosé’s own social media feeds
- Campaign Focus: Celebrating individuality and cultural influence through denim and personal style
