Model and entrepreneur Jasmine Tookes is continuing to expand her beauty brand, Brunel, with the launch of a new skincare product designed to deliver glow and hydration in one step. The latest addition to the lineup, Awakening Vital Radiance Body Lotion, highlights the brand’s focus on combining skincare ingredients with luxurious body care routines.
To celebrate the launch, Brunel released a playful campaign video inspired by the iconic film The Devil Wears Prada. In the video, Tookes embraces the confident, commanding energy of a fashion-industry powerhouse while introducing the brand’s newest product. The campaign blends humor, fashion and beauty, reflecting Brunel’s modern approach to body care.
A Body Lotion Designed for Glow and Hydration
The Awakening Vital Radiance Body Lotion is formulated to leave skin feeling soft, hydrated and visibly radiant. According to the brand, the product is designed to provide both instant luminosity and long-term skin benefits through a combination of skincare-focused ingredients.
Key ingredients include:
- Glycerin, which helps the skin retain moisture and maintain hydration throughout the day
- Vitamin C, known for brightening the skin and improving overall tone
- Niacinamide, which supports a more even complexion and enhances natural radiance
- Caffeine, an ingredient often used to temporarily tone and energize the skin
Together, these components aim to create a formula that not only hydrates but also helps skin appear smoother, brighter and more refreshed.
The lotion is also designed to provide a subtle glow, giving skin a healthy, luminous finish without feeling heavy or greasy.
Brunel’s Philosophy: Skincare Meets Body Care
The release of the new lotion reflects Brunel’s broader philosophy: treating body care with the same attention typically reserved for facial skincare.
Traditionally, many body lotions focus primarily on hydration. Brunel’s approach takes things a step further by incorporating ingredients commonly found in skincare products. This strategy aims to support long-term skin health while still delivering immediate cosmetic benefits like softness and radiance.
Tookes has spoken about how her career in fashion influenced the creation of the brand. After spending years in the modeling industry, she became especially interested in body care products that could maintain healthy, glowing skin for long hours on photoshoots and runways.
The new lotion builds on that experience by offering a formula that combines practicality with luxury.
A Campaign Inspired by Fashion Culture
The campaign for Awakening Vital Radiance Body Lotion adds a fun and fashion-focused twist to the product launch.
Drawing inspiration from the legendary fashion film The Devil Wears Prada, the promotional video features Tookes channeling the energy of a high-powered fashion editor while working toward the perfect body lotion formula.
The campaign also stars fellow model Sara Sampaio, who appears in the video as part of the creative storyline. Together, the two bring a playful dynamic to the campaign, highlighting the brand’s ambition to create body care products that feel both glamorous and effective.
The video humorously references the idea that many lotions on the market either smell overly sweet or lack meaningful skincare ingredients — problems Brunel claims to address with its new formula.
Continuing the Evolution of Brunel
The launch of Awakening Vital Radiance Body Lotion marks another step in the growth of Brunel, a brand co-founded by Jasmine Tookes with the goal of blending wellness, skincare and beauty.
Brunel initially gained attention with its collection of body oils, which focused on nourishing ingredients and mood-boosting scents. The oils were designed to create both physical and emotional benefits, combining hydration with sensory experiences like calming or energizing fragrances.
By expanding into body lotions, the brand continues to build a more complete body-care routine.
This move also reflects a larger trend within the beauty industry, where body care products are increasingly formulated with advanced skincare ingredients. Consumers today are paying more attention to the health and appearance of the skin on their entire body, not just their face.
Price and Availability
The Awakening Vital Radiance Body Lotion is priced at $36 USD and is currently available for purchase through the brand’s official website.
With its combination of skincare ingredients, radiant finish and fashion-inspired campaign, the product aims to appeal to beauty lovers who want both performance and luxury in their daily routines.
A New Chapter in Body Care
Jasmine Tookes’ transition from supermodel to beauty entrepreneur highlights how modern beauty brands often emerge from personal experience. Having spent years maintaining glowing skin under the demands of the fashion industry, Tookes understands the importance of effective body care.
The Awakening Vital Radiance Body Lotion represents that knowledge in product form — a blend of hydration, radiance and wellness designed to elevate everyday skincare routines.
As Brunel continues to grow, this launch suggests the brand is only beginning to explore what body care can become when skincare science, fashion inspiration and self-care rituals come together.
