Global girl group KATSEYE is bringing its vibrant energy straight to Japan with an immersive campaign and pop‑up experience in collaboration with iconic shopping destination SHIBUYA109 — marking a major moment for fans and fashion lovers alike. This is the group’s first commercial facility collaboration in Japan, and it’s packed with visuals, merch, and exclusive experiences for visitors.
🎤 Campaign & Pop‑Up Overview
The SHIBUYA109 × KATSEYE SPRING CAMPAIGN runs during spring 2026, transforming SHIBUYA109 into a celebration of music, style, and fan culture. Here’s what it involves:
- Giant campaign visuals installed throughout the building
- Original video clips featuring the group on SHIBUYA109 signage
- A dedicated KATSEYE Japan Pop‑Up Store in both Tokyo and Osaka
- Music takeover of the mall’s background playlist
- Fun prize promotions and limited giveaways for visitors
📅 Opening Dates & Locations
The entire campaign — including the pop‑up stores — runs from March 27 to April 5, 2026. Entry is free for all visitors and no reservation is required, though busy periods may result in numbered tickets being issued for orderly access.
📍 Pop‑Up Store Locations:
- Tokyo: SHIBUYA109 Shibuya store 8F – DISP!!! section
- Osaka: SHIBUYA109 Abeno store – DISP!!! section
🛍️ What’s Inside the Pop‑Up
Inside the pop‑up, fans can shop a curated selection of exclusive KATSEYE merchandise, including:
- EPs and music titles
- Limited‑edition T‑shirts
- Photocards featuring photos of group members
- Other original merch created especially for the collaboration
There’s also in‑store video content where visitors can watch KATSEYE members up close, deepening the experience beyond just shopping.
🎁 Extras & Fan Giveaways
Special promotions are part of the campaign too:
- Visitors who spend a qualifying amount (e.g., ¥3,000) at SHIBUYA109 can enter lotteries for VIP merchandise sets linked to KATSEYE’s BEAUTIFUL CHAOS world tour.
- Shoppers can also receive original campaign stickers while supplies last.
🎧 Why It Matters
This collaboration isn’t just about merch — it’s a multi‑sensory fan experience that blends fashion retail with pop culture energy. By decorating the landmark SHIBUYA109 building with campaign artwork and music, KATSEYE and SHIBUYA109 are turning a regular shopping trip into a celebratory fan event that highlights the group’s global rise and cultural influence in 2026.
