What if your favorite cozy footwear brand could follow you from winter into summer? That’s exactly the playful question UGG answers with its latest Spring/Summer 2026 campaign. Known for its iconic summer boots and laid‑back California roots, UGG dives into a whole new realm of warm‑weather style with its Golden Collection — and it brought along some stylish guides to help us wear it right.
Leading the campaign are supermodel Elsa Hosk and musician‑style star Rina Sawayama, both returning faces from UGG’s previous seasons. They deliver looks that are equal parts laid‑back California energy and contemporary fashion flair, giving us fresh inspiration on how to wear UGG beyond chilly weather.
Rethinking UGG for Warm Days
UGG’s Golden Collection pivots away from heavy winter boots and instead introduces a lineup of sandals and clogs built for sunny days, beach strolls, and everyday urban wear. As the campaign visuals show, these aren’t your typical summer slides — they’re a thoughtful evolution that keeps comfort and signature brand DNA intact while embracing a lighter, breezier silhouette.
Unlike classic UGG boots with plush fleece and sheepskin, this collection blends traditional elements with contemporary design cues suited for spring and summer weather. Think premium materials, distinct textures, and thoughtful detailing that lift each pair from just another sandal to a go‑to seasonal essential.
Standout Styles: What’s Worth Knowing
The Golden Collection introduces several standout styles that balance practical wearability with distinctive design:
- GoldenGlow Embossed: One of the collection’s centerpieces, this sandal incorporates a striking embossed croc pattern and ultra‑lightweight sole that feels effortless on hot days. Straps made from recycled fibers reinforce the brand’s push toward more sustainable materials.
- GoldenGaze Embossed Ankle Wrap: A sleeker silhouette with an ankle wrap design adds a refined, almost dressier edge while still staying rooted in casual comfort.
- Goldenstar Wildwood: Combining streetwear edge and laid‑back ease, this version introduces metal buckle accents, playful bungee cord detailing, and lightweight fabrics that make it versatile for city days or weekend outings.
What’s especially refreshing about these designs is how they reinterpret UGG’s signature aesthetics — without simply copying what’s already been done. It’s not fuzzy boots with holes cut out; it’s intentional design that respects the brand’s heritage while breaking new seasonal ground.
Campaign Vibes: How Hosk & Sawayama Wear Them
Across campaign photos and style lookbooks, Elsa Hosk and Rina Sawayama demonstrate how these summer sandals can fit into different aesthetic directions. One moment they’re styled with minimal neutral outfits for California‑cool simplicity, and the next they’re paired with bold textures or playful accessories that push the vibe into streetwear territory.
Whether it’s styling the sandals with socks — a look that might surprise some — or teaming them with casual sundresses and maxi skirts, these combinations prove that UGG’s new pieces are more flexible than their winter predecessors. This versatility opens doors for personal expression, blending comfort with creativity.
UGG’s Summer Evolution
UGG’s shift toward warm‑weather footwear isn’t just a seasonal whim — it reflects the brand’s broader ethos of comfort and California lifestyle. Born in Southern California, UGG has always embraced relaxed, easy‑going design, and this latest collection just pushes that philosophy into new territory.
The Golden Collection also taps into current fashion trends that celebrate hybrid pieces — items that feel effortless and wearable but still carry personality and structure. It’s a move that might surprise fans who historically associated the brand solely with winter boots, yet it makes sense for a name that’s slowly expanding its seasonal footprint.
How to Wear Them (Beyond the Campaign)
A big part of this collection’s charm lies in its styling possibilities. Whether you gravitate toward minimalist summer looks or prefer more experimental pairings, these sandals offer something for everyone:
- Casual Days Out: Pair GoldenGlow sandals with denim shorts and a breezy tee for an easy, everyday outfit.
- Dressed‑Up Edge: Team the GoldenGaze Ankle Wrap with a flowy midi dress and understated jewelry for a look that feels polished yet effortless.
- Statement Streetwear: Goldenstar Wildwood pairs well with oversized tees or cargo trousers, adding a touch of cozy‑meets‑street flair.
For trend seekers, mixing socks with these sandals — as seen on campaign imagery — remains a polished and playful option that keeps your summer style both practical and fashion‑forward.
Where and How to Buy
As part of the brand’s Spring/Summer 2026 drop, the Golden Collection sandals and clogs are available now through UGG’s official channels and select retailers nationwide. Given their seasonal appeal, popular sizes and styles are moving quickly, so style lovers may want to explore options sooner rather than later.
Final Take: Comfort Meets Summer Style
UGG’s 2026 summer campaign proves that comfort and style can coexist beautifully — and that even the most heritage‑driven brands can thoughtfully evolve. With its Golden Collection, UGG doesn’t just ask us to wear warm‑weather sandals; it invites us to rethink how brand classics can translate into new seasons, new moods, and new styling expressions.
Whether you’re already a longtime UGG fan or simply curious about summer sandal trends, this campaign — powered by Elsa Hosk’s cool ease and Rina Sawayama’s bold energy — gives you plenty of reasons to step into something sunny this year.
