Luxury fragrance house Jo Malone London has long been known for creating scents that evoke emotion, place, and atmosphere. Among its many creations, the brand’s “English Pear” fragrances have become beloved classics. To celebrate this signature collection, the brand recently launched a new campaign that highlights both individuality and connection — featuring sisters Georgia May Jagger and Lizzy Jagger as global ambassadors.
The campaign captures the essence of the fragrances while also telling a story about family, personality, and the beauty of shared experiences.
A Fragrance Inspired by the British Countryside
The “English Pear” collection has built a reputation as one of Jo Malone London’s most recognizable scent families. These fragrances are known for their crisp yet soft composition, combining the juicy freshness of ripe pears with elegant floral notes.
Two scents stand at the heart of the collection: English Pear & Freesia and English Pear & Sweet Pea. Both fragrances are inspired by the atmosphere of orchards in the British countryside, where fruit trees and delicate flowers mingle in warm sunlight. The result is a scent profile that feels both refreshing and comforting.
English Pear & Freesia is often described as sophisticated and timeless. The fragrance pairs the sweetness of ripe pear with airy white freesias, rounded out by deeper notes that add warmth and depth.
Meanwhile, English Pear & Sweet Pea takes a softer, more playful approach. It combines juicy green pear with the light floral sweetness of sweet pea, creating a fragrance that feels fresh, youthful, and uplifting.
While both perfumes share the same central ingredient — pear — they offer distinct moods and personalities.
Two Sisters, Two Perspectives
To bring the fragrances to life, Jo Malone London selected Georgia May Jagger and Lizzy Jagger as the faces of the campaign. Although many recognize them as the daughters of legendary Rolling Stones frontman Mick Jagger, both women have established their own successful careers.
Georgia May Jagger began modeling at a young age and has worked with numerous fashion and beauty brands. She has also ventured into entrepreneurship, launching her own skincare line and participating in other beauty-related projects. Beyond fashion, she is involved in initiatives supporting wellness and the beauty industry.
Lizzy Jagger has also enjoyed a long career in modeling, appearing in campaigns and on international runways since the late 1990s. In addition to her work in fashion, she is known for her advocacy for women’s rights and social equality.
Together, the sisters represent two different personalities united by a close family bond. This balance between individuality and connection reflects the spirit of the fragrance collection itself.
“Two Hearts, One Perfect Pair”
The campaign highlights the relationship between the two sisters while emphasizing their distinct identities. According to the brand’s concept, the pair symbolize “two hearts, one perfect pair,” mirroring how the two fragrances share a common ingredient yet express different characteristics.
In the campaign visuals, Georgia May and Lizzy appear together in sunlit orchards and open countryside landscapes. Flowing dresses, natural light, and soft colors create a dreamy atmosphere that reflects the fragrances’ fresh, floral compositions.
The setting reinforces the inspiration behind the scents — nature, sunlight, and the quiet beauty of rural landscapes.
Rather than presenting the fragrances as identical, the campaign celebrates contrast. One scent is elegant and classic, while the other feels light and playful. Similarly, the two sisters showcase different personalities, yet they remain connected through their shared heritage.
The Timeless Appeal of the English Pear
The enduring popularity of the “English Pear” fragrances demonstrates the power of simple, well-balanced scent compositions. Instead of overwhelming complexity, the fragrances rely on a clear central note — ripe pear — enhanced by carefully selected floral and woody elements.
This balance makes the fragrances versatile enough for everyday wear while still feeling distinctive and luxurious.
For many fragrance lovers, the collection captures a particular mood: strolling through orchards in late summer, sunlight warming fruit trees, and soft floral notes drifting through the air.
A Campaign About More Than Perfume
Although the campaign centers around fragrance, it also explores themes of identity and connection. By featuring sisters who have forged their own paths while maintaining a strong bond, the campaign celebrates individuality within relationships.
This idea aligns with the fragrances themselves. Just as the two perfumes share a common inspiration but express it differently, Georgia May and Lizzy Jagger represent two unique personalities united by family ties.
Ultimately, the campaign invites audiences to experience the scents not just as products, but as part of a larger story about nature, creativity, and personal expression.
